What does your modern digital commercial blueprint look like?

Do you recognize the following? • Different purchasing process • Departments don’t work together • Tenders are lost beforehand • Online competition is rough • Separate actions such as tools and [...]

The changing and exciting new role of B2B marketing

Looking at the changing customer journey, a change in sales behavior has become business critical. A growing number of companies acknowledge that traditional sales requires a needed upgrade to [...]

The Modern Buyer

Companies are currently experiencing changing customer behaviors and a subsequent changing customer journey. For many companies this is a challenging development and it requires them to rethink [...]