Make a difference with customer dream thinking

Until now, commerce has always been a linear model. If the ambition of your organization was to achieve more sales, you would increase the number of sales agents. And by obtaining a few extras [...]

The social selling ‘miracle’ pill

If you listen to the social selling gurus on selling through social media platforms, you could start to believe that it’s the ‘miracle’ pill for salespeople. Especially for salespeople without a [...]

10 causes why social selling isn’t working for you

The Internet unmistakably changed the B2B sales process. Where customers would go through the entire process with a salesman in the past, 75 percent of this process is now done online. Salesmen [...]

Exponential growth with magic moments

Magic moments make a difference for your customers. They are moments in which your customers experience your organization’s added value. Much more than with your competitors.

The ‘Coolblue’ in your sector

Coolblue is often mentioned as a source of inspiration for other organizations. They are the perfect example of an organization with the same products as other organizations in a budget market. [...]