Do you want it or do you really want it? Really wanting something is contagious!

How often do you hear friends, colleagues or managers around you say that they want to do something? And I mean both business and private. I hear this kind of thing on a daily basis.

The Need for Social Selling

Today’s customer is a digital customer, one that is ‘socially connected’ and mobile, someone that has access to data and information on multiple devices, whenever and wherever. Today’s customer [...]

King of the single product or customer success thinker?

I regularly meet account managers who see themselves as a trusted advisor. Some go a step further and call their company “strategic partner”. These intentions are good, don’t get me [...]

Sales as a distinctive feature

We are from a world in which generating turn-over was relatively easy. We could handle technological developments and customers’ wishes. The number of competitors were limited.