How often do you hear friends, colleagues or managers around you say that they want to do something? And I mean both business and private. I hear this kind of thing on a daily basis.
Today’s customer is a digital customer, one that is ‘socially connected’ and mobile, someone that has access to data and information on multiple devices, whenever and wherever. Today’s customer [...]
I regularly meet account managers who see themselves as a trusted advisor. Some go a step further and call their company “strategic partner”. These intentions are good, don’t get me [...]